💸 Evaluate Your Sales Process: Convert More Leads with a Clear Buyer Journey

Learn why evaluating your sales process is critical to growth. Discover how SaaS founders can build trust, close deals, and confidently ask for payment—using the POWER Pivot framework.

💡 The Strategy: Evaluate Your Sales Process Like a Buyer

In the POWER Pivot Framework, “E” stands for Evaluating Sales Process—the fourth pillar after Product, Online Presence, and Lead Generation.

To build a business that grows with intention, your sales process must:

1.Be clearly named and positioned as a sales conversation.

2.Offer paid and free engagement options, with boundaries.

3.Walk the buyer through a logical, value-focused journey.

Whether it's a landing page, consultation booking, or paid audit—the structure must serve both you and the buyer.

📈 Real Example: From Free Advice to Paid Engagement

The speaker shared a relatable shift:
From offering open-ended “pick your brain” chats…
To closing 92% of demo calls with intentional, well-named sales conversations.

She clearly frames it as a sales call, not a soft discovery.
She even starts webinars by saying:

“I’ll be selling something at the end of this. Let’s be upfront.”

The result?

🔹Clients respect the process.

🔹Expectations are clear.

🔹Conversions increase—without feeling pushy.

One standout moment:
After a regional webinar, someone found her paid strategy session on their own, paid $250, and booked—without a pitch. Why?
Because the option was visible, valuable, and easy to say yes to.

🛠️ Actionable Tip for SaaS Founders

Here’s how to evaluate and improve your sales process today:

1. Map your current process.
Is it clear where a lead goes after discovery? Can they buy or book easily?

2. Add a paid consultation option.
Even if you offer free calls, give serious prospects a way to show they’re ready to invest.

3. Name the conversation clearly.
Call it what it is—a sales call, strategy session, or conversion consult.

4. Check for payment links and CTAs.
If someone wants to work with you today—can they find how?

5. Align your funnel with intent.
Free call > strategy session > retainer. Each step should build on the last.

Your process doesn’t need to be fancy. But it needs to exist.

🔚 Conclusion: Selling is Serving—When Done Right

If you’re avoiding sales calls, underpricing your time, or offering unclear entry points—you’re not being humble. You’re being unavailable.

Sales isn’t sleazy when it’s done with clarity.
And when someone pays, both parties show up with purpose.

“If I’m going to speak with you, I value your time. I’m happy to pay for it.”

Build a system that reflects that energy.
And give your prospects the structure they need to say “yes.”

For more insights and valuable tips, be sure to check out the Pivot to Thrive Podcast and visit pivot2thrive.com.au. Remember, if your current strategy isn't working, you don't have to quit; just pivot!

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