🧱 Build Your Offer Ladder: The 3-Tier Strategy to Grow and Scale Your SaaS Business

Learn how to structure your services into DIY, Done-With-You, and Done-For-You tiers to attract more clients, increase conversions, and scale with clarity.

🧩 Why a One-Size-Fits-All Offer Leaves Money on the Table

Many SaaS founders struggle to close clients because their offer is either too broad, too expensive up front, or doesn't match where the client is in their journey.

What today’s episode highlights is this:

“You’re not selling a service—you’re selling transformation, at different levels of support.”

Not everyone is ready to invest at the highest tier. But that doesn’t mean you should walk away. Instead, offer the right solution at the right stage.

💡 The Strategy: Offer Ladder = DIY → Done-With-You → Done-For-You

To capture and nurture your audience through every step of their journey, structure your services into these three layers:

1️⃣ Do-It-Yourself (DIY)

The entry point: low-ticket or free resources that help clients solve one specific problem on their own.

Examples:

Mini-course or eBook

Self-paced webinar

Plug-and-play HighLevel templates

💡 Use this to build trust and collect leads while establishing your authority.

2️⃣ Done-With-You (DWY)

The mid-tier: collaborative solutions where you guide the client through implementation.

Examples:

Live bootcamps

Group coaching or consulting

Interactive workshops

💡 Perfect for clients who want accountability and guidance without a full-service model.

3️⃣ Done-For-You (DFY)

The high-ticket tier: full implementation where your team handles everything.

Examples:

End-to-end funnel builds

CRM setup and automations

Campaign management

💡 Ideal for clients with momentum who now need speed, support, and scalability.

📈 Real-World Flow: Match Your Offers to Client Readiness

Here’s how this looks in action:

🔹A prospect downloads your free lead magnet (DIY).

:

🔹They gain clarity and want help executing—so they join your bootcamp (DWY).

🔹Their business grows, and they become too busy to implement—so they upgrade to your high-ticket done-for-you service (DFY).

One client. Three stages. Multiple revenue opportunities.

This structure keeps clients in your ecosystem longer and builds natural upsell paths.

🛠️ Actionable Tip for SaaS Founders

Review your current offers and ask:

1. Do I have something for beginners (DIY)?

2. Am I providing mid-tier support (DWY)?

3. Can I offer high-ticket, high-touch solutions (DFY)?

If not, start by building out just one missing piece. You don’t need to create everything at once—just map the journey.

🔚 Conclusion: Offers That Evolve With Your Clients

SaaS growth isn’t just about landing more clients—it’s about guiding them through a journey that aligns with their evolving needs.

When you segment your offers into DIY, DWY, and DFY, you:

✅ Lower friction at the entry point
✅ Build trust and loyalty over time
✅ Increase lifetime customer value with ease

Start small. Stay strategic. And watch your offer ladder become a client-converting machine.

For more practical, no-fluff growth strategies, check out the Pivot to Thrive Podcast or visit pivot2thrive.com.au.
And remember: if your current model isn’t working, you don’t have to quit—just pivot.

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