Pivot 2 Thrive

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Latest Episodes

Ep # 101: Lead with Value — The Real Secret to SaaS Growth

Discover the final insights from Day 30 of GoHighLevel Mastery. Learn how ethical selling, consistent visibility, and client-first strategies build trust, traction, and long-term success.

Ep # 100: Collaboration Over Competition: The Shortcut to SaaS Growth

Learn why partnering with complementary businesses is the fastest way to scale your SaaS or service-based business. Discover how an abundance mindset leads to client wins, community, and creative offers.

Ep # 99: Start Earning with HighLevel—Even Without an Agency

Learn how to leverage HighLevel’s affiliate program to earn recurring income—even if you’re not ready to build a full SaaS agency. Discover how passion, authenticity, and smart positioning can turn your belief in a platform into sustainable revenue.

Ep # 98: GoHighLevel Pricing Strategy: When to Upgrade and How to Maximize ROI

Learn how SaaS founders can avoid emotional pricing decisions and upgrade GoHighLevel plans only when revenue justifies it. Discover missed upsell opportunities and how to monetize sub-accounts strategically.

Ep # 97: SaaS Pricing Strategy: Avoid the Race to the Bottom and Anchor Real Value

Discover how SaaS founders can avoid lowball pricing traps and build no-brainer offers. Learn how to position support, service, and strategy as premium value in the GoHighLevel ecosystem.

Ep # 96: Sell Smarter with B2B→C Offers: Reach More Clients Without 1:1 Burnout

Discover how to scale your SaaS or service-based business by selling to one business that gives you access to many consumers. Learn how the B2B→C model can simplify your sales process and multiply your reach.

Ep # 95: Build Your Offer Ladder: The 3-Tier Strategy to Grow and Scale Your SaaS Business

Learn how to structure your services into DIY, Done-With-You, and Done-For-You tiers to attract more clients, increase conversions, and scale with clarity.

Ep # 94: Snapshot Addiction vs. Sales Focus: Track ROI to Build a Real SaaS Business

Discover why SaaS founders must shift from emotional purchases to strategic selling. Learn how to audit your investments, reclaim ROI, and focus on building a real business—not an expensive hobby.

Ep # 93: One-to-Many Lead Strategy for SaaS: Scale Smart with Challenges, Courses & Webinars

Learn how SaaS founders use webinars, free courses, and digital challenges to convert more leads. Discover scalable one-to-many systems that drive growth without burning out.

Ep # 92: Authority Doesn’t Have to Be Loud: How to Build Presence Quietly

Discover why you don’t need to be loud to be powerful. Learn how to show up with quiet confidence, anchor your brand in authority, and grow your SaaS agency in a way that aligns with your energy—not the algorithm.

Ep # 91: Stop Comparing. Start Growing: Mindset Mastery for SaaS Founders

Discover why comparison is the enemy of progress—and how to focus on your unique journey. Learn how to stay grounded, build with clarity, and scale without distraction in the noisy SaaS space.

Ep # 90: Your Phone Book Is a Goldmine: How to Launch Offers Using Warm Outreach

Learn how SaaS founders use warm outreach strategies to convert contacts into clients. Discover how auditing your phone book, socials, and LinkedIn feeds can jumpstart sales and collaboration.

Ep # 89: Use AI, Don't Lose to It: Smart Marketing Systems for Scaling SaaS

Discover how SaaS founders use AI to scale marketing operations. Learn how to delegate content creation, pick the right tools, and convert business from hobby to authority brand.

Ep # 88: Demo Before You Deliver: How Visual Selling Converts More SaaS Clients

Discover why building a simple demo—even before your product is perfect—can skyrocket your conversions. Learn how to show, not just tell, and sell more confidently with GoHighLevel.

Ep # 87: Delegate to Accelerate: Why Letting Go is the Secret to Scaling Your SaaS Agency

Discover why the fastest-growing SaaS founders stop trying to “do it all.” Learn how strategic delegation helps you scale faster, serve better, and stay in your zone of genius.

Ep # 86: Set Expectations Like a Pro: The "Cheap, Good, Fast" Rule for SaaS Agencies

Learn how to set clear boundaries with clients using the proven “pick two” framework. Discover why managing expectations protects your time, your team, and your profit.

Ep # 85: From Gaps to Growth: How to Turn Your SaaS Audit Into a Client-Winning Roadmap

Discover how to convert your audit findings into a compelling, results-focused roadmap. Learn the 3-phase strategy to deliver fast wins, demonstrate value, and close deals confidently.

Ep # 84: Recurring Revenue = Retained Clients: How SaaS Agencies Can Scale with Retainers

Discover why recurring revenue isn’t just a finance strategy—it’s a growth engine. Learn how SaaS founders can retain clients, upsell strategically, and grow predictably with the final “R” in the POWER Pivot Framework.

Ep # 83: Evaluate Your Sales Process: Convert More Leads with a Clear Buyer Journey

Learn why evaluating your sales process is critical to growth. Discover how SaaS founders can build trust, close deals, and confidently ask for payment—using the POWER Pivot framework.

Ep # 82: Warm Lead Nurturing for SaaS Agencies: Convert Faster with Story-Driven Funnels

Learn how SaaS founders use Instagram stories, email newsletters, and omni-channel touchpoints to nurture warm leads and convert more clients. Discover real strategies that drive revenue.

Ep # 81: Online & Offline Presence: How to Build Trust Across Every Touchpoint

Learn how to align your online and offline presence for maximum authority. Discover how SaaS founders can build trust, reinforce their brand, and convert confidently using the POWER pivot framework.

Ep # 80: Product Over Platforms: Why Your Offer (Not Your Tech Stack) Builds a Real Business

Learn how to design, validate, and price your offers the right way—so your SaaS agency can grow without constant rework or confusion.

Ep # 79: The Power Pivot: The Smartest Way to Diagnose Gaps in Your SaaS Agency

Discover how the Power Pivot Framework helps HighLevel agency owners identify what’s missing, uncover hidden revenue leaks, and accelerate growth—without burning out or guessing.

Ep # 78: Gap Analysis for SaaS Agencies: Audit Smart, Scale Fast

Discover how SaaS agencies can use the Gap Analysis Framework to audit client systems, identify strategic gaps, and accelerate delivery. Build trust, set clear expectations, and grow smarter.

Ep # 77: Strategy Over Software: Build a Standout SaaS Agency with a Strong USP

Learn why strategy and specialized skillsets matter more than software features. Discover how SaaS founders can craft a compelling USP to stand out in the crowded GoHighLevel space.

Ep # 76: How SaaS Agencies Can Convert Clients and Boost Recurring Revenue

Learn how to craft high-converting SaaS offers using a 3-tier strategy. Discover the foot-in-the-door, upsell, and retainer model to boost revenue and scale efficiently.

Ep # 75: One-to-Many Sales Strategy: Scale Your SaaS Agency Smarter and Faster

Discover how shifting to a one-to-many sales strategy can help SaaS founders attract more leads, close deals faster, and grow without burnout. Learn how to tap into networks and referral partners for exponential reach.

Ep # 74: Collaboration Over Competition: The Smart Way to Scale Your SaaS Agency

Discover why SaaS founders are embracing collaboration over competition. Learn how partnering with complementary skillsets can increase value, scale faster, and build stronger HighLevel-based businesses.

Ep # 73: Sell First, Create Next: Proven SaaS Strategy for Fast Agency Growth

Discover how adopting a "sell first, create next" mindset can fast-track your SaaS agency’s success. Learn proven techniques for client acquisition, validation, and scaling without overbuilding.

Ep # 72: The Hidden Costs of Disconnected Business Tools and How to..

In today's fast-paced business environment, many entrepreneurs find themselves juggling multiple subscriptions and tools. While it may seem harmless at first, the cumulative costs can quickly add up, leading to...

Ep # 71: Transform Your Business with Webinars and Automation

Are you feeling overwhelmed by an endless to-do list and a flood of emails? If your business feels like it’s running you instead of the other way around, you’re not alone. Many entrepreneurs struggle with...

Ep # 70: From a Simple Desire to a Life-Changing Journey: The Story of Krish Ravipati

In the ever-evolvinIn the latest episode of the Pivot to Thrive Podcast, host Priya interviews Krish Ravipati, a successful entrepreneur based in Brisbane, Australia. Krish shares his inspiring journey from a...

Ep # 69: How AI is Transforming the VA Industry – Why Now is the Best Time to

Are you a business owner struggling to generate leads and close sales? Does it feel like your business is just an expensive hobby? If so, you’re not alone. Many entrepreneurs face these challenges, but there’s a solution...

Ep # 68: The Power of Copywriting: Insights from Industry Experts

In the ever-evolving world of marketing, copywriting remains a crucial element for success. Recently, a fascinating discussion unfolded between two industry experts, shedding light on the importance of positioning ...

Ep # 67: Unlocking Podcast Profits: Steve Brossman's Six-Figure Success Journey

In the ever-evolving landscape of digital marketing, podcasting has emerged as a powerful tool for businesses to connect with their audience, share valuable insights, and ultimately drive profits. One individual...

Ep # 66: Master Delegation: Hire and

Manage Virtual Assistants in 2025

In the fast-paced world of business, mastering delegation is crucial for success, especially in 2025. As a small business owner in Australia, you may find yourself overwhelmed with tasks that could be...

Ep # 65: Time is Money: The Art of Delegation for Business Owners in 2025

Time is often regarded as our most precious asset, yet many entrepreneurs struggle to manage it effectively. In a world where every minute counts, understanding the value of your time and mastering...

Ep # 64: 24 Lessons from 2024

Time is one of our most precious resources, yet many of us struggle to manage it effectively. In the fast-paced world of business, understanding the value of time and mastering the art of delegation can be..

Ep # 63: From Chaos to Clarity: How to Create a Vision Board for a Successful Year

Welcome back, everyone! If you're tuning in for the first time, I'm Dr. Priya Jagannathan, the founder of Pivot to Drive, a leading CRM and Business Automation Agency in Australia, and the...

Ep # 62: The Hybrid Marketing Approach: Balancing Traditional and Digital Strategies in the Age of AI

In today's fast-paced business environment, the debate between traditional marketing and digital marketing continues to evolve, especially with the rise of AI. As entrepreneurs and small business...

Ep # 61: Unlocking Business Growth: The 80-20 Rule for Small Businesses

Are you a small business owner hustling tirelessly but not seeing the results you desire? If so, you're not alone. Many entrepreneurs find themselves working around the clock, only to feel like their efforts are falling flat. But what if I told you that 80% of your results could come from....

Ep # 60: December Sales Secrets:

Your Ultimate Success Guide

Hello, lovely listeners! Welcome back to another exciting episode where we dive deep into strategies that can transform your business. Today, we're tackling a question that many entrepreneurs....

Ep # 59: Revolutionizing Business

with AI Employees

In today's fast-paced digital landscape, the concept of an AI employee is gaining traction. But is it just a trend, or is it genuinely revolutionary? Companies like Go High Level are leading the charge, integrating multiple AI tools to enhance business operations....

Ep # 58: Scaling Success with SWAS:

A Game-Changer for Businesses

In the ever-evolving landscape of business solutions, the Software With a Service (SWAS) model stands out as a game-changer, especially for small businesses in Australia. If you’re looking to streamline operations, enhance client retention, and create a predictable revenue stream....

tools

Top Digital Marketing Tools Every Small Business Owner Should Use

May 25, 20244 min read

Top Digital Marketing Tools Every Small Business Owner Should Use

Top Digital Marketing Tools Every Small Business Owner Should Use

Introduction:

In today's competitive market, digital marketing is essential for small business owners looking to grow their customer base and increase sales. Leveraging the right tools can make a significant difference in your marketing efforts. Here are the top digital marketing tools every small business owner should use to achieve success.

1. Go High Level

Why Use It: Go High Level is an all-in-one marketing platform designed specifically for small businesses. It offers a wide range of features, including CRM, automated lead generation, email marketing, SMS campaigns, and more. It’s perfect for managing all your marketing needs from a single platform, streamlining processes, and increasing efficiency.

Features:

  • Comprehensive CRM system

  • Automated lead generation and follow-up

  • Email and SMS marketing automation

  • Sales pipeline management

  • Landing page and funnel builder

  • Appointment scheduling and calendar integration

2. Google Analytics

Why Use It: Google Analytics is a powerful tool that provides insights into your website traffic and user behavior. It helps you understand where your visitors are coming from, what they are doing on your site, and how you can improve their experience.

Features:

  • Real-time data tracking

  • Detailed audience reports

  • Traffic source analysis

  • Conversion tracking

  • Customizable dashboards

3. Mailchimp

Why Use It: Mailchimp is a versatile email marketing tool that allows you to create and manage email campaigns easily. It's perfect for small businesses looking to build and maintain customer relationships through personalized communication.

Features:

  • Email campaign creation and automation

  • List management and segmentation

  • A/B testing for emails

  • Detailed analytics and reporting

  • Integration with various e-commerce platforms

4. Hootsuite

Why Use It: Managing multiple social media accounts can be time-consuming. Hootsuite simplifies this by allowing you to schedule posts, monitor engagement, and analyze performance across different platforms from a single dashboard.

Features:

  • Social media scheduling and automation

  • Real-time monitoring and engagement

  • Comprehensive analytics

  • Team collaboration tools

  • Integration with over 35 social networks

5. Semrush

Why Use It: SEMrush is an all-in-one SEO tool that helps you improve your search engine rankings, conduct keyword research, and analyze your competitors. It's essential for driving organic traffic to your website.

Features:

  • Keyword research and tracking

  • Competitor analysis

  • Site audit and SEO recommendations

  • Backlink analysis

  • PPC campaign management

6. Canva

Why Use It: Canva is a user-friendly graphic design tool that enables you to create professional-quality visuals for your marketing campaigns. Whether it's social media posts, banners, or infographics, Canva has you covered.

Features:

  • Drag-and-drop design interface

  • Thousands of customizable templates

  • Extensive library of images, icons, and fonts

  • Collaboration tools

  • Download and share options in multiple formats

7. Buffer

Why Use It: Similar to Hootsuite, Buffer is another excellent social media management tool that allows you to schedule posts, track performance, and engage with your audience across various social media platforms.

Features:

  • Post scheduling and automation

  • Detailed analytics and insights

  • Social media listening and engagement

  • Content calendar management

  • Team collaboration features

8. Ahrefs

Why Use It: Ahrefs is a comprehensive SEO tool that offers in-depth analysis of your website's performance, competitor research, and backlink tracking. It's invaluable for improving your site's visibility and search engine rankings.

Features:

  • Site explorer for competitor analysis

  • Keyword explorer for discovering high-traffic keywords

  • Site audit for technical SEO issues

  • Content explorer for content research

  • Rank tracker for monitoring keyword positions

9. HubSpot

Why Use It: HubSpot offers a suite of marketing, sales, and customer service tools designed to help you grow your business. Its CRM system is particularly useful for managing customer relationships and tracking interactions.

Features:

  • CRM for managing contacts and deals

  • Marketing automation for email campaigns and lead nurturing

  • Sales tools for tracking and closing deals

  • Customer service tools for support and ticketing

  • Analytics and reporting across all features

10. Google Ads

Why Use It: Google Ads is a pay-per-click (PPC) advertising platform that allows you to reach potential customers through targeted ads. It's highly effective for driving traffic to your website and generating leads.

Features:

  • Targeted ad campaigns

  • Keyword planning and bidding

  • Performance tracking and analytics

  • Ad creation tools

  • Integration with Google Analytics

Utilizing these digital marketing tools can significantly enhance your marketing efforts, streamline your processes, and drive better results for your small business. By leveraging the power of these tools, you can stay ahead of the competition, attract more customers, and grow your business more effectively.

Ready to take your digital marketing to the next level? Book a demo call today to see how these tools can transform your business!


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